News
May 8th 2012
The marketing studies provided by AZN Consulting are Market and Consummers studies, related to Entertainement Industry.
Thanks to our years of experience within the field of Entertainement and thanks to a knowledge of cross-cultural business exchanges, AZN Consulting is able to provide advanced studies.
Our team will complete the studies in accordance with your request so they fit perfectly your needs and answer your questions about the relevancy of a product or a strategy.
We also provide full introduction to the specificities and properties of the market.
Find below two overviews of studies AZN Consulting made in the past.
- Market Study
Title: Japanese music market in Europe (2004-2008)
This studies has been made considering the 54 japanese music bands and artists that played in European countries between 2004 and 2007. The only standart being the country they came from: Japan.
In 2007 alone there was 495 live shows of Japanese bands in Europe, and the numbers are increasing each years.
Which kind of music is the most represented? What about he numbers as for the albums releases and sells? Which country seems to be the more respondant to Japanese music?
This is the questions the study gives answers to, in order to make a fulla analysis of the facts and potentiels of the Japanese music market in Europe.
- Consummers Study
Title: Travels in Asia and Asian languages studies
We made this study in 2007, relying on a survey among people having interest in the Japanese and Asian cultures.
Made in France, this study is highly relevant since the country is on the second rank regarding the consumption of Japanese comics (mangas), the first being Japan.
The main point of this study is the link between the interest for Asian cultures (comics, movies, music, history...) and the will to travel in Asia and learn Asian languages.
The answers put the stress on the place that Japan takes amons the other Asian countries.
It also allows a better understanding of the consumption of Asian related products which is rooted in an interest to the countries and culture themselves.
Since the study has been made, the broadcasting of animes on the main french TV channel, as well as the sells of mangas keep increasing, showing the market of the Asian related products in Fance and Europe still deserve our interest.
